John Frieda is the “it” boy of affordable haircare. First of all, he’s the genius who brought us Dream Curls, which, were it ever to be discontinued, life as we know it would cease to exist.  And not to be overlooked is his other noteworthy contribution to mankind, Frizz-Ease.

His Brilliant Brunette line is also a winner. Formulated with cocoa beans and crushed pearls, Brilliant Brunette Shine Release Moisturizing Shampoo and Conditioner makes hair so shiny, it seems as if someone is shining a spotlight on your head. (It’s definitely given me the most noticeable shine of any shampoo/conditioner combo I’ve used to date.) Moisturizing yet light, it doesn’t weigh hair down, nor seem to leave product build-up. The products are non-color depositing, but they bring out the highlights and dimensions of brown hair and give it the most delicious, sexy scent.